The series is set as a reality TV-esque show following Barbie, her sisters and her friends in the day-to-day activities that take place in the Dreamhouse and surrounding areas. Much of the humor in the show derives from parodying and lampooning both the traditional reality TV format and the Barbie franchise itself.
*I despise Barbie, but this series has a good sense of humor. Whether it's ironic or not. But the stories, are just... eh.